A lanyard (in the modern usage of the word) is a rope or a cord usually worn around the neck or wrist. It often has an item attached to it. A lanyard is also defined as the length of cord used to fire artillery pieces. Another definition is that it is the rigging that secures some objects in the ship. Nowadays though, the word lanyard refers to a cord that doubles as a handy carrier and is favorite promotional merchandise.

Presently, there has been a resurgence of the lanyard. The people responsible for this could be the marketing guys and gals who are always on the lookout for highly affordable giveaways. The lanyard is considered as an ideal company token because it’s a cheap yet very useful item.

A large portion of the population of the modern society uses lanyards. Because of this, lanyards are a great tool for spreading public awareness about a brand. Marketing people therefore scrambled to have these mass produced carrying their respective companies’ logos and other branding elements.

Attaching accessories to a lanyard make this practical item even more attractive. Accessories also extend the usefulness of the lanyard. When selection is carefully thought out, the chosen accessory can help enhance the branding capability of the lanyard. For instance, lanyards can come with a retractable pull reel or a clip in metal or plastic. These are often attached so that the handy cord can become an ID holder.

The pull reels and the plastic clips come in a variety of colors. Thus, they can be produced in a company’s corporate colors if the lanyard is to be used as a promotional item. Metal rings are also practical lanyard accessories. They are attached to the cord and used to hold keys and other small, but valuable items.

In most corporate settings, the lanyard is a carry-all, with the ID and the employees important items like the keys to the office drawer. So it’s important to remember that a lanyard needs lanyard accessories for it to become a very effective promotional tool.

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